Helo Advertising Guidelines

General Information

Ad Review Process

These Advertising Guidelines are used by Helo’s ad review team to evaluate each ad campaign presented for review. Helo reserves the right to reject ad campaigns or remove any running ad campaigns at any time, for any reason at Helo’s sole discretion, including, but not limited to violation of any applicable Helo policies or terms and conditions. Helo may also bar or remove a business account in light of the above.

1. Prohibited Content

The following categories of ads are prohibited on Helo:

2. Prohibited Practices

3. Restricted Content

Helo may allow ads in the below categories subject to their compliance with all applicable laws, rules and regulations and subject to the following additional restrictions:

Use of Helo’s name, trademark and goodwill

Your advertisements on Helo should not imply an endorsement or partnership of any kind with Helo without Helo’s express written permission.

Relevance and Appropriateness

All elements of ads, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.

Other Ad Specifications for Ad Review

Helo may prescribe ad specifications, such as:
a. Text formats and fonts
b. Specific disclosure requirements
c. Limitations on use of external links
d. video length, format and resolution

Helo reserves the right to reject, approve or remove any ad for any reason, in its sole discretion, including ads that negatively affect Helo’s relationship with its users or negatively impact its competitive position, interests, or advertising philosophy.