Bigg Boss Tamil Season 3 Powered by Helo Set to Excite More Reality TV Fans

  • India’s leading social media platform is one of the sponsors for hit reality show for its Tamil edition, following its successful collaborations for Kannada and Marathi editions
  • Helo users get a chance to meet the Bigg Boss contestants in the Bigg Boss House by participating in #HeloBBSpecialGuest
  • Top 5 videos created by Helo users as a part of #BiggBossTaskInHelo will be played on screen during the show

Chennai, 11th July, 2019: Helo, India's leading social media platform, partners with Bigg Boss Tamil (BBT) Season 3 to offer the app’s users exciting opportunities to meet and engage with the contestants of the hit reality show.

Lucky Helo users will be chosen as ‘Helo BB Special Guest’ to meet the contestants and feature with them in one of the episodes. To qualify, users have to post their videos or images enacting their favourite Bigg Boss Tamil contestants on Helo app using #HeloBBSpecialGuest and two users with most engaging and interactive posts will become ‘Helo BB Special Guest’. The contest will be held from 5th-19th July followed by selection process by Helo and the episode featuring the Helo winners will be aired.

Helo users have another reason to celebrate. The Top 5 video entries by Helo users as a part of #BiggBossTaskInHelo will be played during one of the episodes of the show. The ‘Bigg Boss Task In Helo’ will be announced, with the five most creative videos successfully completing each task to be featured on the show.

This strategic partnership between Helo and Bigg Boss Tamil Season 3 follows successful collaborations with the reality TV show’s Marathi and Kannada editions. Earlier this year, Helo partnered for Bigg Boss Kannada (BBK), launching an engagement campaign on the app where Helo users got to interact with their favourite BBK contestants by following the trending hashtags #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್📺 as well as the contestants’ personal accounts. Through the hashtag #ಬಿಗ್ ಬಾಸ್ ಚಾಲೆಂಜ್📺, Helo users selected tasks for the BBK contestants to perform during the show.

Helo also recently partnered with Bigg Boss Marathi for its second season as the social media partner and gave select Helo users a chance to become the ‘Caller of the Week’ and ask their favourite contestants in the Bigg Boss House quirky and fun questions of their choice.

“We’re excited to partner with Bigg Boss again, this time for Bigg Boss Tamil Season 3. This partnership with Bigg Boss Tamil Season 3, a popular reality show among Helo

users in one of our key markets, is in line with our mission to constantly connect our users with their favourite content, in the language that they are most comfortable with. Following our previous partnership with Bigg Boss Kannada (BBK), which saw unprecedented engagement from Helo users with over 200 million combined impressions on the app, we are looking forward to reaching greater heights when it comes to engaging our users with Bigg Boss Tamil.” said Shyamanga Barooah, Head of Content Operations, Helo.

Bigg Boss Tamil is one of the most popular shows in its genre, with film industry veteran Kamal Hasan hosting the show for the third time.

Helo users will also get day-to-day updates on all goings-on at the Bigg Boss house and the show’s contestants by following the official handle of Vijay Television on the app. To further engage with the viewers and Helo users, official Bigg Boss fan pages of the reality show’s contestants will provide all the latest news and updates from the show. Follow the fan pages of your favourite contestants Losliya, Mugen and Sandy on Helo to get the latest updates.

The show airs from 9:30 onwards from Monday to Sunday.

Helo’s machine learning powered, visual platform is specifically designed for Indian mobile users who prefer to communicate in their mother tongues. It enables users to create quality content with easy-to-use tools, make new friends, share latest and top trending jokes, memes, status updates, wishes, quotes, shayari and Bollywood news. Available in 14 Indian languages, the app currently has 50 million users, including celebrities, influencers and general users. For more updates, download Helo via iOS or Google Play.

About Helo

Helo is India's leading regional language social media platform made for real desis. Our mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, stay informed with the latest & trending news, as well as connect with your wider community. Available in 14 vernacular languages, including Hindi, Telugu, Tamil, Malayalam and more, Helo enables you to make new friends, share jokes, memes, WhatsApp status updates, wishes, quotes, shayari and the latest & trending news & views. Helo is headquartered in New Delhi and is among the top apps downloaded on the Google Play store in 2018. Helo is available in India for iOS and Android. For more information, visit www.helo-app.com.