Helo partners with Vijay Devarakonda starrer ‘Dear Comrade’

  • Leading regional social media platform is the film’s Presenting Partner
  • The film’s cast Vijay Devarakonda and Rashmika Mandaara joins Helo to connect with their fans across the region
  • Helo becomes a preferred platform for movie promotions, bringing movie buffs closer to their favourite stars and latest movies

Bangalore, 22nd July 2019: Helo, India’s leading social media platform, recently announced its partnership with the upcoming Vijay Devarakonda starrer movie, ‘Dear Comrade’ as the film’s Presenting Partner.

As a part of the partnership, Vijay Devarakonda of ‘Arjun Reddy’ fame, along with his co-star Rashmika Mandaara and the entire cast and crew, joins Helo and will be sharing film campaigns and call-to-action videos and posts on the platform. The movie is scheduled to release on the 26th of July 2019 in Telugu, Tamil, Malayalam and Kannada.

The lead cast Vijay Devarakonda and Rashmika Mandaara with a popular Kannada movie star Yash (Naveen Kumar Gowda) at a recently held movie promotion event for ‘Dear Comrade’

Commenting on this partnership, Shyamanga Barooah, Head of Content Operations, Helo said “The partnership with Dear Comrade is aligned with our intent to make local and latest entertainment content accessible to our users. In fact, ‘entertainment’ is the most popular category for our users in the southern markets as we see the most content consumption and creation related to the category. These partnerships give our users an opportunity to engage with their favourite stars on the app and build a special connection with them. We’re already seeing great engagement on the app and are sure that this film is going to be a blockbuster.”

Helo users will get access to licensed movie content such as movie posters/clips/trailers/celebrity videos etc, exclusively on Helo. Users can also get their hands on movie tickets, merchandise, cast’s autographs as campaign gratification.

About Helo

Helo is India's leading regional social media platform made for real desis. Our mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, stay informed with the latest & trending news, as well as connect with your wider community. Available in 14 vernacular languages, including Hindi, Telugu, Tamil, Malayalam and more, Helo enables you to make new friends, share jokes, memes, WhatsApp status updates, wishes, quotes, shayari and the latest & trending news & views. Helo is headquartered in New Delhi and is among the top apps downloaded on the Google Play store in 2018. Helo is available in India for iOS or Google Play.

For more information, visit www.helo-app.com.