Helo brings Tamil Nadu together this Pongal

As many as 218 million impressions users in the region

New Delhi, 25 January, 2019: Helo, India’s leading regional language social media app, revealed that as many as 218 million impressions were created for greetings around Pongal, one of the most important festivals in Tamil Nadu. The festival saw as many as 2.4 million posts shared to other platforms.

What makes things even more interesting is the fact that regional celebrities, including movie and TV actors are increasingly using the app to reach out to and engage with their fans. Regional celebrities like Tamil Nadu’s Rio Raja saw almost 500,000 views for his Pongal greetings and 22,066 likes, while Telegu movie star Rashimi’s Pongal greetings saw as many as 171,000 views and 3,131 likes. Yashika Anand is the only other Tamil actress in the list of top ten Pongal wishers, dominated by Telegu celebrities, with around 28,000 views and 1,856 likes.

About Helo Helo is India's leading regional social media platform made for real desis. Our mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, stay informed with the latest & trending news, as well as connect with your wider community. Available in 14 vernacular languages, including Hindi, Telugu, Tamil, Malayalam and more, Helo enables you to make new friends, share jokes, memes, WhatsApp status updates, wishes, quotes, shayari and the latest & trending news & views. Helo is headquartered in New Delhi and is among the top apps downloaded on the Google Play store in 2018. Helo is available in India for iOS and Android.

For more information, visit www.helo-app.com.

Media Contacts

Vikash Gope
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Nimisha Mathur
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