Helo Partners with Super Singer Junior to Discover Rising Stars in Tamil Nadu

Leading vernacular social media platform launches exclusive voting channels for the show and helps Helo users’ favorite budding singers realise their dreams

New Delhi, 11 December, 2018: Helo, India's leading vernacular social media platform, has partnered with one of the most popular reality television shows in Tamil Nadu, Super Singer Junior (SSJ) to discover the next big rising star.

Helo users can choose their favorite singers through Helo’s exclusive voting channels. From Dec 13 to January 20, three favourite singers can be voted by Helo users on the app. Those singers will stand a chance to win cash prizes, flight tickets, tech gadgets, skill classes and more.

Through the #HeloSuperSinger challenge, Helo users can be the next superstar themselves. To join this challenge running from December 1 to 12, Helo users can upload their singing videos on the app with the challenge hashtag and try and get as many likes as possible. The user who gets the most likes will get the chance to compete with the Super Singer winner and will also get the chance to perform in the show’s next season.

Helo is available in India in 14 vernacular languages, including Hindi, Telugu, Tamil, Malayalam and more. The app enables one to make new friends, share jokes, tweets, memes, WhatsApp status updates, wishes, quotes, shayari and stay informed with the latest trending news and views of the day. The app’s popularity lies in the fact that it allows users to better express themselves by communicating with their friends and family in their native language.

Powered by Artificial Intelligence technology and robust analytics, Helo offers relevant content recommendations that are customised as per every user's content consumption preferences and patterns. With its easy-to-use interface, Helo also offers content in a more compelling, visually immersive way. All of the content on Helo is uploaded and created by users, leveraging the app’s embedded tool that allows users to upload and edit photos & videos seamlessly.

“We’re thrilled to work with Super Singer Junior as we’ve always wanted to put something special together for our users in Tamil Nadu. Helo has been specifically designed to connect the many regions of the country that remains a largely untapped market. Ordinarily, to get into the show, kids from all over the state have to go through a rigorous multi-level selection procedure. But with Helo, people from all over the state can get a chance to see their dream come true,” said Shyamanga Barooah, Head of Operations, Helo.

About Helo

Helo is India's leading vernacular social media platform made for real desis. Our mission is to add color to your life and bring everyone together, empowering you to create and share content in your own language, stay informed with the latest & trending news, as well as connect with your wider community. Available in 14 vernacular languages, including Hindi, Telugu, Tamil, Malayalam and more, Helo enables you to make new friends, share jokes, memes, WhatsApp status updates, wishes, quotes, shayari and the latest & trending news & views. Helo is headquartered in New Delhi and is among the top apps downloaded on the Google Play store in 2018. Helo is available in India for iOS and Android. For more information, visit www.helo-app.com.

Media Contacts

Vikash Gope vikash.gope@adfactorspr.com 9711306387